ONEops Marketing Site — Case Study

Challenge

The original ONEops marketing site positioned the product as a generic legal operations / ERP platform — with revenue charts and drag-and-drop dashboards that misrepresented the actual UK law firm product. Prospects could not understand what ONEops actually delivered: matters, SRA compliance, client money, casework, and human-approved AI.

Solution Architecture

Clio-inspired information architecture — homepage → products → solutions → compliance hub
Modular content system — typed content modules (homepageContent, productsContent, solutionsContent, navMenus) separated from shared layouts
Canonical route registry in marketingRoutes.ts as single source of truth for internal links
8 product suite pages — Matters, Accounts, Compliance, LEAP, AI, Portal, Grow, Documents
7 solution segments — law firms, corporate legal, solo practices, legal ops, compliance, immigration, housing disrepair
5 compliance trust pages — data security, confidentiality, GDPR, access control, audit logs
Smart 404 recovery with contextual links per section

flowchart TB
  Home[Homepage] --> Products[Product Suite]
  Home --> Solutions[Solution Segments]
  Home --> Compliance[Trust and Compliance]
  Products --> Matters[ONEops Matters]
  Products --> Accounts[ONEops Accounts]
  Products --> AI[ONEops AI]
  Solutions --> LawFirms[UK Law Firms]
  Solutions --> HDR[Housing Disrepair]
  Compliance --> GDPR[GDPR and Security]
  Home --> CTA[Book a Demo]

Results

Repositioned ONEops for UK law firms with SRA terminology, client money, and casework language
Delivered 30+ routed pages with shared ProductPageLayout and SolutionPageLayout components
Built content architecture aligned to the real Laravel product — enabling copy updates without layout changes
Clear differentiation from US-centric competitors on matter readiness, LEAP DAG workflows, and human-gated AI

Timeline

| Phase | Focus | |-------|-------| | Discovery | Audited Laravel product codebase; wrote IA and feature requirements docs | | Phase 1 | Homepage revamp, 8 product pages, 7 solution pages, compliance hub | | Phase 2 | Platform pages, business ops sub-pages, integrations (stubs) | | Ongoing | Content refinement, SEO meta, conversion CTA optimization |

Related work: See the OneOps.ai backend case study for the Laravel platform this site represents.

Challenge

Solution Architecture

Clio-inspired information architecture — homepage → products → solutions → compliance hub

Modular content system — typed content modules (homepageContent, productsContent, solutionsContent, navMenus) separated from shared layouts

Canonical route registry in marketingRoutes.ts as single source of truth for internal links

8 product suite pages — Matters, Accounts, Compliance, LEAP, AI, Portal, Grow, Documents

7 solution segments — law firms, corporate legal, solo practices, legal ops, compliance, immigration, housing disrepair

5 compliance trust pages — data security, confidentiality, GDPR, access control, audit logs

Smart 404 recovery with contextual links per section

flowchart TB Home[Homepage] --> Products[Product Suite] Home --> Solutions[Solution Segments] Home --> Compliance[Trust and Compliance] Products --> Matters[ONEops Matters] Products --> Accounts[ONEops Accounts] Products --> AI[ONEops AI] Solutions --> LawFirms[UK Law Firms] Solutions --> HDR[Housing Disrepair] Compliance --> GDPR[GDPR and Security] Home --> CTA[Book a Demo]

Results

Repositioned ONEops for UK law firms with SRA terminology, client money, and casework language

Delivered 30+ routed pages with shared ProductPageLayout and SolutionPageLayout components

Built content architecture aligned to the real Laravel product — enabling copy updates without layout changes

Clear differentiation from US-centric competitors on matter readiness, LEAP DAG workflows, and human-gated AI

Timeline

Related work: See the OneOps.ai backend case study for the Laravel platform this site represents.